Can I claim compensation for a fake or misleading advertisement?

Yes, misleading advertisements are treated as an unfair trade practice under Indian consumer law, and you can claim a refund and compensation. The Consumer Protection Act, 2019 significantly strengthened the rules against false and misleading advertisements.

Key points

• A false or misleading advertisement that deceives consumers is an unfair trade practice.
• The Central Consumer Protection Authority (CCPA) can act against misleading advertisements and even penalise endorsers.
• You can seek a refund, replacement, and compensation for any loss suffered.
• Manufacturers, sellers, and sometimes celebrity endorsers can be held accountable.
• Keep the advertisement, proof of purchase, and evidence of the false claim.

Relevant law

Misleading advertisements are addressed under the Consumer Protection Act, 2019, particularly the provisions establishing the Central Consumer Protection Authority (CCPA) (Sections 10 and 21) and the definition of unfair trade practices (Section 2(47)). Penalties for misleading ads are provided under Section 89.

What you can do

• Preserve the advertisement, purchase proof, and evidence showing the claim was false.
• File a complaint before the District Consumer Commission in Warangal via the e-Daakhil portal.
• Report the misleading advertisement to the CCPA and the National Consumer Helpline (1915).
• Consult a consumer law advocate in Warangal to claim compensation effectively.